RSS Feed

Table of Contents

Peruse the Table of Contents from The Tricked-out Toolbox: Promotion and Marketing Tools Every Writer Needs:

  • Introduction 6
  • Section One: Designing Your Blueprints 8
  • Chapter One: Understanding your Marketing and Promotion Personality 9
  • Understanding Your PR Personality 9
  • Personality Quiz 10
  • Chapter Two: It’s Never Too Early to Start Marketing Yourself 12
  • Building Your Action Plan 15
  • Targeting Your Audience 15
  • Goal Setting 16
  • Action Plan 16
  • Setting up Radio Interviews 18
  • Timeline 18
  • Budgeting 20
  • Chapter Three: What Brand is in Your Toolbox? 21
  • What is Branding? 21
  • Discovering Your Brand 22
  • Chapter Four: The 411 on Websites 28
  • Moving Forward: Starting at the End 28
  • Building an Effective Website 29
  • Choosing Your Platform 35
  • Chapter Five: To Blog or Grog 39
  • Know Your Theme 40
  • Know Your Audience 41
  • Know Your Limits and Boundaries 42
  • Be Free 42
  • Writer’s Block 43
  • Chapter Six: Building Your Network: One Nail at a Time 44
  • Navigating Online Groups 46
  • Chapter Seven: What Marketing and Promotional Tools Do You Want to Hang on Your Rafters? 51
  • Fangirl (or boy) Versus Stalker 51
  • Educating Your Taste 52
  • Save the Swag! 52
  • Chapter Eight: Become a Social Contractor 58
  • A Tech-Heavy World 58
  • Facebooking It 60
  • How to Use Facebook as a Marketing and Promotional Tool 61
  • The Lowdown on Twitter 62
  • Connecting with Others 65
  • Final Thoughts 65
  • Chapter Nine: Promotional Items for your Toolbox 67
  • Promotion and Marketing on a Dime 67
  • Blog/Grog Gear 69
  • Giving Your Promo Materials to Editors/Agents: 70
  • Section Two: Using Your Toolbox to Frame and Finish Your House 74
  • Chapter Ten: Promotional Material after the Call 75
  • Updating Promotional Materials 75
  • Book Trailers 79
  • Chapter Eleven: Building a Village 82
  • Conferences 82
  • Volunteering 82
  • Chapter Twelve: Discover Your Inner Teacher 84
  • Live and Online Workshops 84
  • Chapter Thirteen: Community Promotional and Marketing Opportunities 86
  • Local Paper Opportunities 86
  • Think Outside the Box 87
  • Library Opportunities 87
  • Radio 88
  • Book Signings, Part One 89
  • Section Three: Moving In 91
  • Chapter Fourteen: Networking, Revisited 92
  • The PR Buddy 92
  • Knowledge is Power 94
  • The Power of Networking, Revisited 95
  • Chapter Fifteen: Building a Sturdy Website 96
  • Building Your Opt-In Mailing List 96
  • Ways to Direct People to Your Website 97
  • Ethical Bribes or Bartering Strategies 97
  • Balancing Content and Frequency with your Opt-In List 98
  • Chapter Sixteen: Marketing 100
  • Musts for your Press Kit 100
  • Examples of Press Kit Bios 101
  • Advertising 102
  • Chapter Seventeen: Blog Tours and Contests 104
  • Why Do a Blog Tour? 104
  • The Ins and Outs 105
  • Contests 108
  • Giveaways 109
  • Chapter Eighteen: Book Signings, Part Two 111
  • More about Book Signings 111
  • Book Signing Tips for Your Toolbox 112
  • Chapter Nineteen: Settling In 117
  • Filling Up Your Toolbox 117
  • Appendix A: Your Killer Marketing Plan: Decisions, Decisions, Decisions! 118
  • Appendix B: Action Plan Checklist 120
  • Appendix C: Laying out Your Action Plan Timeframe 121
  • Appendix D: Goal Setting/Dare to Dream Worksheet 124
  • Appendix E: Press Kit Checklist 126
  • Appendix F: Marketing Budget Worksheet 127
  • Appendix G: Create a Memorable Tagline 129
  • Appendix H: Sell Sheet Checklist 130
  • Appendix I: Quick Guide: Implementing Your Marketing Plan after the Call 131
  • Appendix J: Website Checklist 134
  • Appendix K: From Acquisition to Bookstore 135
  • Index 136

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: